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MCDONALDS MONOPOLY FREE
Customers over the age of 18 have the chance to win prizes by collecting game pieces from menu items such as fries, wraps, drinks and McFlurry’s.īy peeling off the game pieces from these selected items, customers can instantly win free food items and bigger prizes or collect property pieces of the same colour for a bigger prize via the MyMcDonald’s App and.
MCDONALDS MONOPOLY CODE
McDonald’s much-loved promotion was launched in 2005 and works in a similar way to the classic Monopoly board game. Have a reward to redeem Already a winner Select a frame from the below selection and enter your Monopoly prize redemption code at checkout. McDonald’s will also be handing out free fries from the McFries Van throughout the days. Other prizes up for grabs vary from branded McSocks and tote bags, to £50 JD and I SAW IT FIRST vouchers. Today, Sam Thompson will be celebrating wins with players, handing out prizes and fries at Brick Lane before the billboard moves to Liverpool One where participants will be hosted by Ru Pauls Drag Race star Cheryl Hole.įor a handful of lucky peelers will get their hands on a £2,000 package holiday courtesy of TUI Holidays. To celebrate the return of the Monopoly game, over the next few days McDonald’s is also offering people in London and Liverpool a guaranteed win on a McDonald’s Fries peelable live billboard. The Big Tasty, Big Tasty with Bacon, Mozzarella Dippers and the Mars and Twix McFlurry are also back on the menu from today for a limited time only. The promotion first began in 1987, and in the last decade has become an.
Now spicier than ever before the Spicy Chicken McNuggets will be included in this year’s Monopoly game for the first time ever, with their packaging featuring the game stickering. This month sees the return of a venerated promotional campaign, McDonalds Monopoly. McDonald's launched the competition in 2005, and it works in a similar way to the classic Monopoly board game. Each property banked in your MONOPOLY Wallet gives you another chance to win.īoth existing and new customers who are signed up to My McDonald’s Rewards will also receive a FREE code to play.Īs if the MONOPOLY game returning isn’t enough, today marks the return of the Spicy Chicken McNuggets, with a new and improved recipe. McDonald's Monopoly is to begin on September 7 Credit: Alamy. ‘Extra’ Peel in the McDonald’s app: More prizes with the addition of a Digital Peel.Collect in the McDonald’s app: Scan property code to complete set and win.Peel on pack: Reveal property or instant prize win.The promotion has used other names, such as Monopoly: Pick Your Prize (2001), Monopoly Best Chance Game (20032005. in 1987 and has since been used worldwide. There is also everything from package holidays and entertainment subscriptions to experiences. The McDonald's Monopoly game is a sales promotion run by fast food restaurant chain McDonald's, with a theme based on the Hasbro board game Monopoly. This year, a few winners will be able to win the top prize of £100k cash, players could win the second top prize, a brand new MINI Electric Car.
MCDONALDS MONOPOLY FULL
These ad units provided Macca’s with the perfect way to harness and showcase users’ social recommendations and feedback into their campaign.After weeks of anticipation, McDonald’s has launched its Monopoly game and has revealed the full list of prizes on offer between now and October 18. In addition, McDonald’s also leveraged this earned content to create UGC-powered advertising content-all via Stackla.Ĭustom-designed MREC ad units featuring a regularly-updated selection of the best social content were reintegrated into McDonald’s online media spend, driving traffic to the Monopoly at Macca’s campaign page. Stackla aggregated the content using hashtag #MonopolyatMaccas to dedicated social pages on McDonald’s Australia’s website and Facebook page, amplifying the reach of the campaign. McDonald’s wanted to repurpose the social content gathered during the campaign to drive display advertising and increase participation. McDonald’s wanted to add a social dimension to the return of this popular promotion.Ī cross-platform hashtag, #MonopolyatMaccas, provided a low-friction method of engagement. Traditional display advertising was used to drive awareness and participation-but with a social twist, using Stackla ad units. The campaign created a huge amount of social content, with promotions and product packaging all encouraging customers to share photos of their “Instant Wins” and “Monopoly Mo Selfies” via Vine, Twitter, and Instagram. The promotion has been offered in the United States, New Zealand, Canada, Germany, Hong Kong, United Kingdom, France, Portugal, Spain, the Netherlands, Australia, Singapore, Austria, Poland, and Switzerland since 1987.
The return of the ever-popular McDonald’s Monopoly promotion was a huge marketing success-and an innovative use of Stackla was at the core of the campaign. The McDonald's Monopoly game is a sweepstakes advertising promotion of McDonald's and Hasbro, which uses the theme of the latter's board game Monopoly.
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